Build beautiful products that bring joy to your users
Design beautiful websites and products that bring users joy and convert new users into your business.
Design does not often get a seat at the table in early businesses, leading to conversion issues.
By putting product and brand design at the forefront of your strategy, you will delight your users and grow faster
Better design means you hit your KPIs more easily
I have built and been involved in building several SaaS products, brand websites and other UI elements for brands. My KPIs speak from themselves. Just take a look.
How I design great products and websites
Starting with the user and their needs, I design everything in Figma and follow the atomic design framework to ensure scalable design systems for your products and websites.
UX Research
Find out who your users are and what their behaviours are.
Brand Discovery
Align your UI with your brand to enhance user experience.
Scalable Systems
Build atomic systems that can scale as your business and product grow
Building trust through a refined user experience
Building trust through a refined user experience
Recently I worked with Green Spaces, a local eco-building startup, to build their new brand and website. Green Spaces had a great reputation with their customers and a great business model but their brand was letting them down. I defined their new colours, fonts and redesigned a logo for them to make things look more trustworthy. Finally I added a TONNE of content to their site so that users get the idea of what they are all about!
Better brand, more content, better UX
After creating a basic design system of fonts, colours, buttons and other smaller components I then built the site in Webflow. Using the Lumos system, I was able to move fast and effectively on this project and it is something I will be carrying on into other project in the future.
Green Spaces now have a site that gives the best possible overview of their services to their users (and Google). Couple a nice UX with some great content and structured data and traffic is already moving in the right direction.
This is a prime example of using all of my skills to take a brand from basically nothing (a webpage on Wix...yuck) to a fully fledged brand that looks and feels great!
Book a free consultation
Your idea is great, so it deserves a great design and marketing to go with it! We work with you to take your idea and make it a reality for you and your users.
Let’s talk more about how I can help your brand achieve the growth it deserves!
Marketing is centring more and more around the users needs and desires. Businesses that have marketers that can understand UX will come out on top.
UX Research
It is easy to forget that UX is a research based practice that aims to put the user at the centre of the design process. Far too often it gets lumped in with the core UI projects and the visual outcomes. Good UI comes out of good research. It is far too easy to get dough eyed about your product being visually brought to life but if you have not designed it around your users needs, your unicorn idea will quickly become a donkey with an icecream cone on his head.
Do good research, design great products, make your users as happy as possible. Simple.
Brand Discovery
Once we know who your user is, it is time to match them up with what your brand is offering and how they are offering it. Great brands have consistent deign throughout their online (and offline) eco-system. We need to work to ensure that your product slots into this eco-system so that your brand and product strategy are aligned.
Users should feel like they are using your SaaS product or on your website. The same way you know you are in Ikea, even if you didn't see the sign as you walked in.
I will work with your team to ensure design consistency throughout your product structure. Let's make it happen.
Scalable Systems
Strong foundations are the corner stone of all good products. Not just in the code base, but in the design system and the operational processes. It may not seem that important while you are trying to "hack it" stage of the business, but setting up a good design system will take a lot of pressure off the business when it is time to scale.
I use frameworks similar to atomic design to ensure your components are consistent, reusable and always on brand.
Frequently asked questions
Here are some of the questions that I get asked by new clients. Hopefully they help you too! If you can't find the answer that you are looking for then feel free to get in touch. I will be happy to answer any questions you might have!
Book a free consultation
Your idea is great, so it deserves a great design and marketing to go with it! We work with you to take your idea and make it a reality for you and your users.