Growth marketing that bring users and businesses together
Identify opportunities to scale your business through marketing, sales enablement, demand gen and more. Build a growth engine that put your customers at the centre!
early stage and small businesses need growth, but it is hard to know where to start and learning can be costly.
Growth consultants can help you know how to build a strategy that achieves scalable growth for your business.
A healthy funnel means more revenue for your business
I have scaled growth for a number of small businesses and tech start ups and my numbers don't lie. Unlike a lot of marketing teams, I am focused on the ROI of marekting for your business.
Average increase in client revenue
Average increase in new leads
Average growth of impressions
How I approach growth marketing strategy
There are three main focus areas that I like to approach growth for businesses. This approach has enabled me to grow businesses across the funnel consistently.
User Profiling
Create user personas based on market research.
Identify Growth Levers
Find the channels that will bring the biggest return on investment.
Test & scale
Run tests to prove hypotheses, then double down on them.
By doing this I was able to to triple business revenue in only 1 year.
How I grew Hybr's users by 4x in 1 Year
Using a PPC (Google Ads) strategy in the short term and Organic in the long-term, I was able to scale Hybr's enquiries and users by over 4X within a year of working there. Taking a multi-channel approach with cross channel remarketing ensured conversions were high in volume and low in cost.
Hacking growth with effective paid strategy
Working with Mayank Pokharna, I devised an Google Ads strategy that focused on the local level markets to maximise reach while keeping CPA low. We created landing pages for localised property rental searches such as "2 bed flat in Islington" and scaled it out for each local postcode, area of principality.
The results were astronomical. With a CPA of just over £3 and a lead value of £150 on average, we increased enquiries by 3x over a two month period, growing the user base drastically. This resulted in more revenue as well as exposing weak points in the product which were then patched to optimise the user journey.
Book a free consultation
Your idea is great, so it deserves a great design and marketing to go with it! We work with you to take your idea and make it a reality for you and your users.
Let’s talk more about how I can help your brand achieve the growth it deserves!
Growth is not just one channel, it is many working in harmony around your user
User Profiling
Growth happens when users love your product, and you can't make a great product if you don't know who your users are and what their behaviours are. Similar to UX reasearch, I look at market behaviours, age groups and data to identify trends with your users. This tells me what growth levers are the likely candidates for scalable growth.
If you need help identifying your growth levers, book a free meeting with me to discuss.
Identify Growth Levers
Now that you know your users, it is time to match things up with the needs of the business and how it is operating. If your business is app based then the app store will be a key pace to optimise for ASO. Depending on budget, paid channels could be an option to scale grwoth fast.
It is all about matching, users, business goals and budget to create a realistic and scalable strategy for your business. Let's chat about it some more!
Test & scale
Growth is synonymous with testing and iterating. Much like a product team will do (product-led growth), growth marketers will test across multiple variations of a campaign, advert or piece of content to see which is performing the best. This means feedback loops are short and learning is fast, which in turn reduces CAC because it focuses only on where the MOST value is.
If you need help testing your campaigns, give me a shout and I would be happy to chat to you. No obligation, or fee involved!
Frequently asked questions
Here are some of the questions that I get asked by new clients. Hopefully they help you too! If you can't find the answer that you are looking for then feel free to get in touch. I will be happy to answer any questions you might have!
Depending on the company, the strategy for growth can vary, but should always be focused around your users and your product. When we work together, the first thing for us to do is work out who your users are and what makes them tick. From there, we can identify the growth or marketing channels that will be most effective and run some tests to see if we can generate top funnel growth. Then, we work our way across your growth funnel to see where the weak points are and patch them. Once the funnel is working, we scale up through experimentation across different growth and marketing channels.
Sustainable growth is only possible if we can reduce acquisition costs, improve conversion rate across the funnel and increase CLTV. Working across the funnel to get lean growth through A/B testing and experimentation will be essentail to building a string and sustainable strategy. Book a free call and we can discuss further together!
Growth hacking is my bread an butter. I have years of experience designing, launching, testing and iterating over growth experiments across many marketing and growth channels. I know how important it is to your business that growth is as cost effective and scalable as possible. I have run tones of tests to reduce CAC and improve CLTV and I have the results to prove it!
You can book in a call with me to discuss some of the tests we could run for your business.
Growth marketing is fundamental if you want to take your business to the next level. By using smart and lean practices, you can reach more customers and scale your business to new heights.
Book a free consultation
Your idea is great, so it deserves a great design and marketing to go with it! We work with you to take your idea and make it a reality for you and your users.